In March 1992, Sailor Moon by Takeuchi Naoko completely revolutionized the way an entire generation of young people would come to know of and engage with the genre known as Magical Girl. But even before Sailor Moon, magical girl series were hard at work, pushing boundaries and making icons. Let’s explore the history of the magical girl genre, when were transformation sequences iconified? When did the genre move past the slice of life witch story line? What made each decade of magical girls iconic? And what can we predict for magical girls of the 2020’s?